Knowledge at work

http://media02.hongkiat.com/creative-ads/australia-post.jpgDifferent kinds of media have different merits and demerits too. Adverts in the print medium have a big plus in that one can visit it more often than any other kind of advert.

With specific reference to this advert, intitialy one may have to pour over what it says. However the very out of the ordinary “man of paper” passionetly hugging a woman gets you to feel curious and read the baseline, which is “if you really want to touch someone, send them a letter.” Since this is an advert which uses the print medium, there is scope for one to revisit it and “enjoy” if you will the message or the claim that it tries to make.

This advert claims that a letter – especially a hand written one – is tantamount to its writer being present before the one who reads it. Distances are better spanned by letters that have the a personal touch and may be some of the quirks of the sender, in an age when the internet and the telephone are far quicker in conveying information, the letter stands out for its ability to put across emotions too. This is why this advert very plainly claims “If you really want to touch someone, send them a letter.”

It may be argued that a letter is likely to touch somebody if it is received from someone the person is close to. If there is information that makes the receiver feel emotions that are warm and pleasant, a letter is likely to score over other forms of communication which maybe not as personal. However, the fact that a letter may sometimes have contents that have an aspect of time attached to them and may require a response or appropriate action to be taken, has not been adequetly touched upoun. The advert uses emotionally laden language in its tagline to appeal to its target audience and rekindle the habit of writing. This media source is expectedly biased towards the literate section of the population. It does not address individuals who are unlettered hence in no position to get across to their near and dear ones through a letter. Thus there are certain aspects which the media claim assumes to not be so very worth addressing. Hence what is taken for granted is the idea that senders and recievers of letters have to be able to take time out of their busy routine to use this method of conveying information thoughts and their emotions. Whether or not this claim is completely true is subjective in that it depends on the background and circumstanses of the sender and receiver. it no doubt is persuasive through its visual and the smile on the model’s face as she cluches the content of a letter that is close to her. By using the approach that we all have a need to be loved, it in a way manipulates our thinking and tries to get readers to change earlier methods of personal communication.

This is a method of communication, when one does have a chance to go back to the letter and delve deep into its words.